|
|
Marketing AcademyAdcock Ingram's vision is to be a leading, world-class, branded healthcare company and in order to facilitate this we have established a Marketing Academy within the business. The objective of the Marketing Academy is to equip our brand managers with world class competencies in order to unlock the potential within our product & brand portfolios. Our unique approach aims to raise the bar in professional marketing skills development and to attract and retain only the best pharmaceutical marketing skills.
Branding and Marketing discipline is a dynamic, ever changing art and experience makes the best marketers. Our Marketing Academy shortens the learning curve by teaching the WHAT, the WHY and the HOW through the introduction of Essential Tools required for strategic branding, the teaching of the basic Marketing Principles behind the tools and then applying the tools through customised case studies and live projects. We have partnered with external brand specialists to ensure that we retain a leading edge in marketing skills development. New modules are consistently being added to the programme in order to stretch our core team whilst new recruits are trained on the entry level modules soon after joining.
Our OTC and Prescription marketing teams are focused, strategic and professional which gives us the edge in the marketplace.
|